What tracking is safe to run on a cannabis website?
Keep tracking minimal, respect consent, avoid collecting sensitive data and check each tool's policy on cannabis businesses.
Analytics help you understand visitors, but every tag adds weight, privacy risk and sometimes policy risk. For a cannabis business, less is usually more.
Questions to ask about every tag
- What does it collect, and where does it send it?
- Does it fire before or after consent?
- Does the vendor’s policy allow cannabis businesses?
- Is anyone actually using its data?
Higher-risk patterns
Advertising pixels from platforms that ban cannabis promotion. Session recording on pages with customer details. Sending order contents or medical card information into analytics. Leftover tags from an old agency.
A lean setup
One analytics tool configured for privacy, consent handled properly, and a short documented list of what runs and why. Remove the rest.
Tracking review is part of every audit. Privacy and cannabis laws vary by state and country.